Crea Innovation HUB

Crea Innovation HUB is the beating heart of our company, where a dedicated team of engineers and developers work in synergy with clothing companies, high-fashion brands, and third-party manufacturers to continually develop innovative technologies that genuinely meet the needs of customers.

In innovation, we see the future. That’s why at Crea Solution, we embrace a cluster innovation culture, which represents groundbreaking technological changes significant enough to disrupt the entire workflow.

Massimo Natella CTO of Crea Solution

The key to the success of Crea Innovation HUB lies in the close collaboration between luxury companies and Crea Solution developers. This innovative synergy allows for the generation of creative ideas and cutting-edge solutions that meet the specific needs of the luxury and fashion industry.

Here’s how this collaboration happens:

Luxury companies bring extensive experience and a deep understanding of the target market. This valuable information is shared with the Crea Solution development team, which in turn contributes technical expertise and specialized knowledge in the field of innovative technologies. This knowledge exchange forms a solid foundation for the creation of innovative solutions that meet the specific needs of the luxury sector.

Co-creation of tailored solutions: Luxury companies actively collaborate with Crea Solution developers in the process of developing new technologies. Together, they identify the specific challenges they need to address and work to develop tailored solutions that meet those needs. This co-creation allows companies to have direct control over the technologies under development, ensuring they meet their requirements and integrate seamlessly into their production processes.

Continuous testing and feedback: During the development process, luxury companies actively participate in testing the proposed solutions. This direct feedback is crucial for the improvement and optimization of the technologies under development. Thanks to this iterative process of testing and feedback, solutions are refined and adapted to the specific requirements of luxury companies, ensuring a proper response to their needs.

Development of long-term partnerships: Collaboration between luxury companies and Crea Solution extends beyond short-term projects, aiming to create strong and lasting partnerships. This approach allows for continuity in the research and development of innovative technologies, ensuring that solutions evolve over time to remain at the forefront of the luxury sector. Furthermore, a long-term partnership also encourages the ongoing adoption of innovative technologies developed by Crea Solution, enabling luxury companies to remain competitive in the ever-evolving market.

We believe that all our people, if motivated, engaged, and equipped with the right tools, can contribute to the innovation of our company and our services. Innovation is a lever that acts across all areas of the company, driving change that promotes continuous evolution and flexibility in processes and the search for solutions.

Massimo Natella CTO of Crea Solution

The synergistic collaboration between luxury companies and Crea Solution developers at Crea Innovation HUB represents an innovative model of technological development in the industry. Through the exchange of knowledge, co-creation of tailored solutions, continuous feedback, and development.